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Case Details |
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Case Code: MKTG375
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| Case Length: 10 Pages |
| Period: 2010-2018 |
| Pub Date: 2018 |
| Teaching Note: Available |
| Price:Rs.300 |
| Organization : Vitamin Shoppe Industries Inc. |
Industry : Retail Industry
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| Countries : US |
| Themes: Strategic Management/Brand Management |
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Vitamin Shoppe's Reinvention Efforts Fail? |
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INTRODUCTION |
| On February 27, 2018, Vitamin Shoppe Industries Inc. (VSI) declared its Q4 2017 results, which showed a decline of 11.8% in its total net sales as compared to Q4 2016. It also announced that the tenure of Colin Watts (Watts), Chief Executive Officer (CEO) of the company, would end in May 2018 and that it had begun the search for his successor. The poor financial results further reinforced the failure of the ‘reinvention strategy’ that the company had begun implementing from 2015 to achieve a turnaround of its dwindling business. However, Watts and Alexander Smith (Smith), Chairman of VSI, were optimistic about the company’s web sales and expected VSI’s performance to improve in future...
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